04. Cuisinart’s recipe for success
how content served up 3 million views
The award-winning kitchen tool brand trusted us to develop their digital content strategy using local influencers. We created a ton of drool-worthy videos and photos to help chefs whip up mouthwatering recipes using Cuisinart products. Our campaign was a huge hit, reaching over 3 million views on Instagram Reels alone!
Influencer Magic: How Cuisinart Served Up 3 Million Views
Client: Cuisinart
Goal: Increase brand awareness and drive sales through social media and influencer partnerships.
Strategy: Develop and execute a social media campaign featuring local influencers using Cuisinart products to create engaging recipes and content.
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Influencer Selection: Carefully curated a group of influential food and lifestyle creators who aligned with Cuisinart's brand values.
Content Creation: Developed high-quality video and photo content showcasing Cuisinart products in action.
Social Media Engagement: Promoted the campaign across multiple social media platforms, encouraging user interaction and sharing.
Analytics: Monitored and analyzed campaign performance to optimize reach and engagement.
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Increased Brand Awareness: The campaign successfully raised awareness of Cuisinart among a wider audience, particularly among food enthusiasts and home cooks.
Boosted Sales: The campaign drove a significant increase in sales of Cuisinart products, demonstrating the effectiveness of influencer marketing.
Engaged Audience: The campaign generated a high level of engagement on social media, with users sharing and commenting on the content.
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Reach: Over 3 million views on Instagram Reels alone.
Engagement: 600K likes, comments, and shares on social media posts.
Website Traffic: 1.4M visits on the website
CTR: Up to 40% of CTR on the Instagram Ads campaigns
RESULTS
The Cuisinart social media and influencer campaign was a resounding success, demonstrating the power of leveraging influencers to reach target audiences and drive brand awareness. By creating engaging content and partnering with the right influencers, Cuisinart was able to effectively showcase its products and generate significant sales.
