06.   DIRECTV scores big  

with a game-changing campaign in Chile ahead of the 2022 World Cup

It was 2022, and the World Cup was just around the corner. DIRECTV needed a game-changing campaign to boost their satellite TV subscriptions in Chile. We assembled a dream team and launched a massive Facebook campaign that took the country by storm. The results were astounding: we reached over 5 million users on social media platforms and generated 250,000 reactions on our posts. With an impressive 35% click-through rate, sales skyrocketed so quickly that people in Valparaíso were signing up for the service without even having a TV! Our mobile app made it easy for fans to enjoy DIRECTV Go and catch every match, leading to 20K new subscriptions through the campaign. This was one of those campaigns where everything just clicked, solidifying DIRECTV's position as the go-to choice for sports fans in Chile.

DIRECTV scores big with a game-changing campaign in Chile ahead of the 2022 World Cup

Client: DIRECTV

Goal: Increase satellite TV subscriptions in Chile during the 2022 FIFA World Cup.

Strategy: Launch a high-impact social media campaign emphasizing the convenience of watching the World Cup with DIRECTV, even without a TV.

    • Targeted Social Media Ads: Developed and launched targeted Facebook and Instagram ads focusing on key demographics and interests.

    • Engaging Content: Created compelling content highlighting the benefits of DIRECTV's streaming service, DIRECTV Go.

    • Influencer Partnerships: Collaborated with popular Chilean influencers to promote the campaign and reach a wider audience.

    • Performance Tracking: Continuously monitored campaign performance and made adjustments as needed.

    • Increased Subscriptions: The campaign drove a significant increase in DIRECTV subscriptions, surpassing initial targets.

    • Strong ROI: The campaign generated a positive return on investment, demonstrating its effectiveness.

    • Enhanced Brand Awareness: DIRECTV's brand visibility and recognition increased among potential customers.

    • Customer Satisfaction: The campaign helped to improve customer satisfaction with DIRECTV's services.

    • Reach: Reached over 5M users on social media platforms.

    • Engagement: Generated 250K likes, comments, and shares on social media posts.

    • Click-Through Rate: Achieved a click-through rate of 35%.

    • Conversions: Recorded 20K new subscriptions through the campaign.

RESULTS

DIRECTV's World Cup campaign was a resounding success, demonstrating the power of targeted digital marketing to drive customer acquisition and enhance brand awareness. By emphasizing the convenience and flexibility of watching the World Cup with DIRECTV, the campaign resonated with potential customers and delivered exceptional results.