01. The Pandemic Game-Changer
RAPPIS LATAM DOMINANCEDuring the 2020 pandemic, Rappi was on the hunt for superheroes on two wheels, and that's exactly what we gave them. They were desperate to keep as many food delivery riders as possible in Mexico City, Buenos Aires, Santiago, and Bogotá. We launched a high-impact social media campaign that, by December 2020, made Rappi the go-to app for 8 out of 10 active delivery riders in Mexico City. It was a huge win for the app that solidified its position as the delivery giant in LATAM
increase in new
rider registrations.
1 million impressions on
social media
Over 35% of CTR on
Facebook Ads
Optimized campaign
performance based on real time data
How we helped Rappi to dominate LATAM’s delivery market during the pandemic
Client: Rappi
Goal: Increase rider recruitment during the 2020 pandemic.
Strategy: Launch a high-impact social media campaign to attract potential delivery riders in Mexico City, Buenos Aires, Santiago, and Bogotá.
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Developed targeted social media ads on Facebook and Instagram.
Created engaging content featuring real riders and their experiences.
Leveraged influencer partnerships to amplify reach.
Optimized campaign performance based on real-time data.
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Increased rider sign-ups: The campaign successfully recruited a significant number of new delivery riders, contributing to Rappi's growth during the pandemic.
Improved brand awareness: Rappi's brand visibility increased among potential riders and the general public.
Enhanced user experience: The campaign helped to position Rappi as a desirable platform for delivery riders.
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Reach: Over 1 million impressions on social media platforms in one month
Engagement: Over 35% of CTR on Facebook Ads.
Sign-ups: A significant increase in new rider registrations.
Retention: Improved rider retention rates. Up to 80% of total riders in CDMX working for Rappi App.
RESULTS
The Rappi digital media campaign was a resounding success, demonstrating the power of targeted social media advertising and engaging content. By effectively reaching and engaging potential riders, the campaign played a crucial role in Rappi's growth and success during the pandemic.
