03. Riding in style
capturing the elegance of the 2023 Distinguished Gentleman's Ride with Royal Enfield
We turned our lenses on thousands of stylish riders for the 2023 Distinguished Gentleman's Ride, sponsored by Royal Enfield. We had an absolute blast capturing the elegance and sophistication of these high-end motorcycles as they cruised through the streets of Mexico City. Our campaign reached over 1.6 million users across social media platforms, garnering an impressive 340,000 reactions on our posts.
Our social media campaigns achieved a remarkable 46% click-through rate, showcasing the strong interest in the event. With 15,000 riders participating, it was an unforgettable experience that highlighted both the event's charm and Royal Enfield's brand presence.
Royal
Double Digit Growth- 2 years
1.5k qualified leads
47% from MQLs to SQLs
2023 Distinguished Gentleman's Ride with Royal Enfield
Client: Royal Enfield
Goal: Document the event and create high-quality visual content for social media and marketing purposes.
Strategy: Deploy a team of photographers and videographers to capture the event's highlights and the stylish riders participating.
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Pre-Event Planning: Coordinated with event organizers to identify key locations and activities.
On-Site Coverage: Deployed photographers and videographers to capture the event's atmosphere and participants.
Content Creation: Produced a variety of content, including photos, videos, and social media posts.
Post-Event Editing: Edited and refined the content to highlight the event's most memorable moments.
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Stunning Visual Content: Created a collection of high-quality photos and videos showcasing the event's elegance and the riders' style.
Social Media Engagement: Generated significant engagement on social media platforms, reaching a wide audience.
Brand Exposure: Increased brand visibility for the Distinguished Gentleman's Ride and its sponsors.
Positive Public Perception: Reinforced the event's reputation as a stylish and meaningful gathering.
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Social Media Reach: Reached over 1,6M users on social media platforms.
Engagement: Generated 340K likes, comments, and shares on social media posts.
CTR: Over 46% of CTR on Social Media Campaigns.
Attendants: 15K Riders on the event
RESULTS
The 2023 Distinguished Gentleman's Ride was not only a celebration of style and motorcycling culture but also a big success for Royal Enfield's brand engagement. With a significant user reach and remarkable conversion rates, the campaign effectively captured the enthusiasm of the audience. The participation of thousands of riders underscored the event's appeal, reinforcing Royal Enfield's position in the high-end motorcycle market.
