In 2021, Uber was looking to expand their B2B division in Southern Europe through Uber for Business. The aim was to position Uber as the top choice for corporate travel in the region and empower HR professionals to reward their remote workforce using Uber Eats for Business. To achieve both goals we implemented a comprehensive 360-degree strategy that encompassed paid media campaigns, event management, SEO, SEA, and CRM activations. The result was above expectations and we delivered over 5 million impressions on LinkedIn and generated around 1.5K marketing qualified leads that converted into 0.7K business opportunities! This success translated into double-digit growth over 2 years and established Southern Europe as the top-performing region for Uber for Business across EMEA.
02. Uber for Business
achieves unprecedented growth in Southern Europe
UBER
Double Digit Growth- 2 years
1.5k qualified leads
5 million impressions- LinkIn
47% from MQLs to SQLs
A 360-Degree Approach to Southern European B2B Growth
Client: Uber for Business
Goal: Expand their B2B division in Southern Europe through Uber for Business
Strategy: Implement a comprehensive 360-degree strategy that included paid media campaigns, event management, SEO, SEA, and CRM activations.
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Paid Media Campaigns: Launched effective Google Ads and LinkedIn campaigns targeting businesses in need of business travel and employee recognition solutions.
Content Marketing: Created informative and engaging content, such as blog posts and case studies, to showcase Uber for Business products and benefits.
SEO Optimization: Optimised website content and landing pages for relevant keywords to improve search engine rankings.
Lead Generation: Implemented lead capture forms and tracking to generate qualified leads.
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Social Media Engagement: 5 million impressions on LinkedIn
Generated Quality Leads: Around 1.5K marketing qualified leads that converted into 0.7K business opportunities.
Consistent Business Growth: Double-digit growth over 2 years
Position within a Wide Region: Southern Europe as the top-performing region for Uber for Business across EMEA.
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Social Media Reach: 5 million impressions on LinkedIn
Lead Generation: 1.5K marketing qualified leads
Conversion Rate: 47% from MQLs to SQLs
RESULTS
This comprehensive approach not only positioned Uber as a leader in the corporate travel market in Southern Europe but also significantly enhanced their presence and effectiveness in the B2B space. The success of the campaign demonstrates the value of a well-rounded marketing strategy in driving growth and creating new business opportunities.
